The 3-Step Ritual
Wash. Hydrate. Recover.
Master the ritual
Three steps, three minutes, morning and night. This is the complete PAURUSH routine, the order to apply it in, and how to get the most from every drop.
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Step 1. Wash, morning and night
Charcoal Face Wash. Wet your face with warm water. Work a small amount into a lather and massage for a full sixty seconds, paying attention to the nose and forehead where oil builds. Rinse cool to close things down, then pat dry. Activated charcoal, aloe vera and green tea do the work. If your skin feels tight afterward, use a little less product and a little more water.
Step 2. Hydrate while skin is still damp
Face Moisturizer. Apply within a minute of washing, while skin still holds moisture. A small amount covers the whole face and neck. It absorbs fast and works after shaving, with niacinamide, vitamin E, aloe vera and cucumber. Morning and night, every day. Consistency beats quantity.
Step 3. Recover, at night
Under Eye Gel. Dab a rice-grain amount under each eye with your ring finger, tapping gently from the inner corner outward. Do not rub. Niacinamide, pro-retinol and grapeseed oil work overnight on the look of dark circles and puffiness. Give it three to four weeks of nightly use before you judge it. Skin turns over on its own schedule, not yours.
The order matters
- Wash first, always. Clean skin absorbs everything better.
- Moisturize on damp skin to seal hydration in.
- Eye gel goes on last, at night, on dry skin.
Three rules from us
One, more product is not more results. Small amounts, applied daily, win. Two, the routine works as a system. Each step sets up the next. Three, give it thirty days. That is roughly one skin cycle, and it is also how long our money-back guarantee runs, so the trial is on us.